The importance of Gavi in medieval times is underlined in Umberto Eco’s book Baudolino, where the village is mentioned both for its position on the border with Liguria and for its wine. A summer resort, Gavi bases its economy on tourism and local trade. Important agricultural activity related to the cultivation of vines and wine production. Gavi is in fact one of the places of production of the homonymous wine, DOCG.